Fxxking Rabbits 2 Hops To London

Cult Japanese streetwear brand FR2 is set to launch its first permanent location, outside of Japan, in London this April.

Since its founding in 2014, the brand has garnered a loyal following in Asia through the expert guidance of its founder Ryo Ishikawa, who launched the brand with the simple intention of “Creating clothes we want to wear”.

Aiming to bring his subculture of the Tokyo punk movement to the masses, Ishikawa has raised the brand to icon status, with its famous “Smoking Kills” and provocative rabbit imagery reaching a level of desirability akin to that of Supreme’s box logos in the mid 2010s.

Having established itself in Asia through a series of high profile collaborations, including beloved series OnePiece and publication Sneaker Dunk Magazine, FR2’s London store opening holds the potential to bring Ishikawa’s brand to the forefront of streetwear culture worldwide, further cementing Japanese pop cultures influence on the west in recent years.