ALD’s London Takeover

Cult New York Streetwear brand Aimé Leon Dore has revealed its latest “The World’s Borough” lookbook, this time paying tribute to the styles and stories of the city of London in the seasonal campaign.

Photographed by Walid Labri, the Spring/Summer 2024 edition of “The World’s Borough” comes with a candidly captivating photoshoot and video, complete with a bevy of big-name local Londoners.

In the shoot, models including @loylecarner, @gabrielomoses , declanrice , @leahwilliamsonn and rioferdy5 are seen posted up at the bus stop.

Presented alongside families, friend groups and solo travellers alike, the candid poses captured in the campaign grant a sense of intimacy with the talent. Community being the theme at the forefront of the Labri-directed video, which sees the stars chatting (and ranting) about their families to the camera while shooting the campaign.