The Watch Savant of TikTok

Meet Mike Nouveau, the reigning king of WatchTok, where vintage watch dealers in New York's diamond district have taken TikTok by storm with their fast-paced deals and negotiations.

But the allure of these videos goes beyond luxury timepieces; they offer a glimpse into a world of old-school, person-to-person commerce that resonates with TikTok's youthful audience.

Through his captivating content, Nouveau provides viewers with a window into New York City's 47th street, where savvy showmanship and interpersonal connections reign supreme. His charm and expertise make watching him negotiate deals as thrilling as a high-stakes game.

In an era where corporate culture dominates, Nouveau's world stands out as a refreshing reminder of the power of hustle and interpersonal savvy. His content resonates with a generation seeking authentic experiences and opportunities for active participation in the market.

Having been partnered with Craft & Tailored until recently, Nouveau brings a wealth of knowledge and passion to WatchTok, making vintage watch shopping a trend among younger generations. His content not only educates but also inspires a new wave of watch enthusiasts, guided by trust and curiosity.

Heron Preston, among others, praises Nouveau's expertise and authenticity, recognizing him as a trusted source of information in the watch community. As WatchTok continues to thrive, Nouveau's influence as a dealer and content creator remains unmatched, shaping the future of vintage watch culture.