FLORA MACDONALD JOHNSTON

Fast becoming a leading voice in the fashion and luxury space, Flora is the London-based powerhouse who effortlessly blends creativity with cultural insight. As the former Fashion and Luxury Director of the Financial Times, Flora has mastered communication of the connections between style, business, and cultural evolution.

With a portfolio that spans styling, creative direction, editorial writing, and podcast hosting, Flora is a multi-faceted talent whose work resonates deeply within the industry. Her meticulous approach and discerning eye bring a guarantee of quality to every project, making her an indispensable asset to any brand seeking to make a meaningful impact.

Flora’s deep-rooted understanding of cultural dynamics and industry trends ensures that her work is always culturally aligned and strikes a chord with the right audiences.