JOEL LYALL

Fast becoming one of the underground fashion scenes most influential tastemakers, Joel is the London-based influencer, creative consultant and style curator known for his effortless style, engaged community and connections throughout the UK streetwear scene.

A favourite of brands including Carhartt, Cortiez, Vans, New Balance and Depop, Joel’s strength lies in his genuine understanding of gen-z culture, as well as a business eye for what will convert to sales, making him a secret weapon for brands in the fashion and lifestyle space.

Joel’s authentic lens into the streetwear scene is a truly captivating thing, and it is no wonder his client-base are so keen to work with him time and time again.