The Coquette-Core Movement
What is it and where to shop the look…
We’re all familiar with brands such as Sandy Liang, Diptyque and Reformation, but their rise in popularity recently can be traced back to what Gen Z is calling ‘Coquette-Core’. In the social media world, the coquette aesthetic refers to a style that emphasises a romantic and flirtatious attitude, often characterised by dainty, feminine elements such as pearls, bows, and pastel colours.
The popular British television show, Bridgerton, further exemplifies the definition of the French word “coquette”, which is defined by Merriam Webster as “woman who endeavours without sincere affection to gain the attention and admiration of men.” British Vogue journalist, Liana Satenstein, described the trend as a way ‘to reign power over men through a campy version of femininity’. Coquette core gives a little bit more room for feeling. It evokes the feeling of tenderness and gives room for self expression.
Key characteristics of coquette-core can be defined by ballet flats, ribbons, vanities overflowing with makeup, Lana Del Ray cassette tapes, vintage furniture and rose gold jewellery. In other words, it encourages taking time to appreciate beauty in small details and simple pleasures in life. Designers like Matilda Djerf have caught on to the trend, branding themselves as soft and feminine, incorporating pastels and ribbons into recent collections. This branding appeals to Gen Z audiences by combining comfort with style to create relaxed work looks to pair with cosy cardigans.
Those who have seen the trend may be wondering the best places to shop for their new look. With so many designers to choose from, it can be challenging to find the right places to shop for the specific pieces you’re looking for. With the help of trusted style gurus like Danielle Bernstein, founder of We Wore What, and fashion influencer Raimi Reyes, anyone can transform their style to coquette-core.
Reyes told Sierra Mayhew, associate editor at Who What Wear, that she feels the trend has helped her reconnect with her younger self and honour the things she loves instead of shy away from them (MAYHEW, 2024)
