Stone Island’s 100 Questions

Intrigued by the musings of Jason Statham or curious about Dave's preferred snack? Stone Island's latest initiative, the 100 Questions campaign, offers a nuanced exploration into the lives of notable celebrities, presenting insights into their philosophies and preferences.

This engaging project serves as an extension of Stone Island's "The Compass Inside" manifesto launch, underscoring the brand's commitment to values and innovation.

The updated manifesto stands as a testament to Stoney's enduring ethos, emphasising material research and innovation as the cornerstones since its establishment in 1982.

CEO Robert Triefus stating:

“Our vision for Stone Island is expressed in 'The Compass Inside,' establishing our core values in a tangible way. Relentless innovation, self-reliance, solidarity, and material obsession are the cardinal directions of our compass."

The campaign features prominent personalities including Jason Statham, Dave, Tricky, and Henry Searle, each adorned in Stone Island's SS24 collection.

This sartorial showcase is not merely about fashion; it transcends into a narrative capturing the essence of real-life stories and personalities, skillfully curated through the lens of David Sims.

The inquisitive questions posed to the celebrities reveal intriguing details, such as Dave's culinary essential being rice, Tricky's optimal temperature at 27 degrees, and Statham's unequivocal affinity for London.

Yet, beyond the surface, Stone Island's initiative signifies a departure from conventional collaborations, providing audiences with a more intimate view of the individuals behind the fame.

It's a deliberate move toward authenticity, a testament to the brand's understanding of the evolving demands of modern consumers.