The Jewellery Cult of Goro Takahashi

Goro's is a prestigious jewellery brand from Japan, known for its unique and handcrafted pieces that reflect deep cultural influences. Founded by Goro Takahashi, the brand has its roots in the vibrant 1960s and 70s Harajuku scene.

Takahashi, an artisan deeply inspired by Native American culture, particularly the Lakota tribe, infused these influences into his work after being ceremoniously named "Yellow Eagle" by the tribe. This connection is evident in his frequent use of eagle symbols and feather designs, which have become signature elements of Goro's jewellery​​.

The journey of Goro's began with leather goods before transitioning into advanced silverwork. In 1972, Takahashi opened his iconic store on Omotesando in Harajuku, Tokyo, which remains the only official Goro's shop. Goro believes in face to face connection with all customers, making the shop the only official avenue of purchasing one of his pieces. The store is renowned for its exclusive and highly sought-after pieces, each crafted with precision and care, making ownership of a Goro's piece a unique and valued experience​​.

Seen Here Goro’s Eagle Pendant

The eagle pendants have become exclusive to invited customers and only five are made each year. 

Despite the brand's popularity, Goro's maintains a strict authenticity policy, selling only through its Harajuku store and not through any online platforms or authorised dealers. This exclusivity has contributed to its mystique and the high demand for its jewellery among collectors worldwide. Lucky individuals chosen by Goro are invited to the store in Tokyo and offered a piece from the collection to purchase. Goro calls these lucky few ‘the chosen ones’. 

For those interested in experiencing Goro's jewellery, visiting the Harajuku store is a must. The store operates on a lottery system due to its small size and high demand, emphasising the personalised and exclusive nature of each purchase​.