The Return Of Friendship Bracelets

Taylor Swift has made friendship bracelets cool again. This trend has expanded into something more than being a token of her fanbase.

The trend originated from a lyric in Swift’s song ‘You’re On Your Own Kid’ which states “So, make the friendship bracelets, take the moment and taste it”. The fanbase ran with this lyric and began to make their own beaded jewellery to bring to her sellout Eras tour concert.

The bracelets have become a way for fans to bond with one another and celebrate their shared love for Swift’s music. The act of trading the friendship bracelets has become a significant ritual at her shows.

The resurgence of this trend, major celebrities like Gigi Hadid, Selena Gomez, Nicole Kidman, Jennifer Lawrence, and Reese Witherspoon have embraced it.

This has now expanded beyond her fanbase, with designer brands creating their own versions. For example Jewelry brand Roxanne Assoulin has quickly become the go to place to shop for a more luxury, upscale take on the trend.